Savana Hotels & Resorts
Branding, Web Design
Savana started off as an ambitious plan to build a chain of premium hotels and resorts in Saudi Arabia. Our challenge was to envision a brand that can have an international appeal without losing the essence of Arab hospitality. The brand and its website had to speak to International investors as well as clients who had an eye for luxury.
We picked Gold to be the primary color of the brand as there is no other color which expresses opulence and elegance with a hint of Arabian deserts and sand dunes. Plum color brings in a feminine touch and yet a striking contrast with the gold. The mark is expressed in Arabic calligraphy and it depicts a flame that represents the lamp of Savana.