Metras Security Services

Branding, Integrated Marketing

About the Company

Metras security company limited, a class A security rated company, is an independent security service company that provides experienced security operatives in both private and public sectors, in the Kingdom of Saudi Arabia. Metras reached out to Blurbium to revamp their complete marketing collateral and bring in a fresh perspective.

How we Helped

We started this rebranding project by doing a lot of research and strategy to define the message and understand their audience. This helped us learn about the advantages of the company’s services, the competitive landscape, target audience and how to best reach them. This information allowed us to define tone, visual style, and create a variety of methods to help the company connect with their customers. We transformed the existing logo into a modern outlook, keeping the original elements. We created brochures with bold messages, added texture to the background and complementary colors for a pleasurable reading experience.

The Logo